Image is as important as the product itself
When I say image what comes to mind? Photography? Well, that’s part of it. Your image is how you present yourself, your company or your product to the public. It is about brand, attitude, customer service and much more.
I’ll be honest, I haven’t always been the best at maintaining the best image, but I’m willing to learn. There are certain aspects I have been good at, such as customer service. I am a shy person by nature, but when I am talking about my product then I give it my all. I do my best to enthrall the customer, answer any questions they may have and satisfy their needs. I want them to feel welcomed and needed. I want them to know that I care about them and that they’re not just another dollar.
Obviously money is important because if you don’t make a profit then you won’t be in business for long, but you can still make money while being good to your customers. This is sometimes an issue with companies. If they have poor customer service then eventually their business will suffer. If you could get the same product for the same price at two different stores and one store treated you with respect while the other store treated you with disrespect, which store would you go back to? It is all part of your image. If you spoil your image with bad customer service then it is hard to gain the trust back from that customer no matter what you do.
Your attitude about your product is important. If you have a crumby attitude about what you are offering then how do you expect your customers to respond? I don’t know about you, but if I was in a store looking for something and the sales associate wasn’t at least a little enthusiastic about what they are selling then I would feel they didn’t actually care about the product they were selling. Which means I should probably look elsewhere. If they aren’t confident in what they are selling then I shouldn’t feel confident in buying it. Attitude about your product is important to your image.
This is the biggest thing I have struggled with as far as my image goes. How is your product visually represented? You want to have a consistent brand that when someone sees product A, product B or product X they know it is you. I have done my best on a limited budget to keep things as consistent as possible, but my brand has been lacking. It was plain, boring and uninteresting. It did serve the purpose I wanted, which was to get the point across on what I was selling, but it had no real meaning. It only existed to tell the customer what they were looking at. The brand should tell more than that. It should have character that relates to how you want to present your company.
The new branding for RoboMustache is a gritty industrial feel, with a sense of humor. It is sort of dark, but lighthearted. It has character to it that feels right for the rest of RoboMustache and feels right for me. Because that is all RoboMustache is — an extension of myself.
A big part of the new brand will be about storytelling. Either through back stories or images that speak volumes, such as the image above. It is a look into the gritty look of RoboMustache, but you can’t help but feel happy looking at that robot. He makes you curious and makes you think about what he might be up to. Maybe you start forming your own story. All because of an image that tells a piece of that story.
Image is as important as the product itself. You may have the best product in the world, but if you fail at creating a good image then your product will likely fail.